Choosing an advertising agency in Bogotá isn’t about picking the most eye-catching portfolio or the lowest quote. It’s about how well the agency understands your business before it starts creating. These 10 questions will help you compare agencies using clear criteria, no matter which one you end up hiring.
This guide is written by the team at Perspectiva-K, an advertising agency and strategy and brand consulting firm based in Bogotá, Colombia, with a presence in Spain. Over the course of 9 years and more than 80 projects with public entities, universities, and companies, we’ve seen what sets a successful relationship apart from one that falls apart.
The 10 Questions to Ask When Choosing an Advertising Agency
1. Do they start with an assessment or a quote?
An agency that quotes prices for projects before understanding your business will sell you what it already has in its catalog. Ask that the first step be an analysis of your brand, your audience, and your competition. If the agency doesn’t suggest this, it’s a sign that it will proceed without a strategy.
2. Can they show you cases similar to yours?
Ask about projects with similar organizations, industries, or challenges, and about the measurable results. A visually appealing portfolio isn’t enough: what matters is what problem was solved and by what metric.
3. Who will be working on your account?
Ask to meet the actual team: strategists, creatives, producers, and media planners. Ask whether the team is in-house or outsourced, because that affects both timelines and quality.
4. How do you define and measure results?
Metrics should be agreed upon before the project begins, not at the end. Ask them to specify what will be measured (reach, messages, inquiries, sales, recall) and how often you’ll receive reports.
5. Do you develop strategy or just handle execution?
An execution agency delivers what you ask for. A consulting-style agency helps you decide what to ask for and why. If your challenge involves positioning, you need both.
6. What services does the agency handle in-house?
Check to see if the agency covers what your plan requires: brand strategy, campaigns, social media, audiovisual production, digital advertising, design, e-learning, or AI-powered automation. The more intermediaries involved, the harder it is to maintain consistency in your message.
7. Do they have experience working with public entities or in your industry?
If you are a public entity, ask about their experience with institutional communications and procurement processes. If you are a company, ask about their industry and the type of clients they serve.
8. How is the price determined?
Be wary of a fixed price without a needs assessment. The cost depends on the scope, channels, and production. Request a proposal that explains what each line item includes and what results are expected from it.
9. What will day-to-day communication look like?
Ask who your point person will be, through which channel you’ll communicate, how often meetings will take place, and how quickly they respond. Responsiveness in communication is just as important as creativity.
10. Will the brand be stronger when the contract ends?
A good agency leaves behind assets: a documented strategy, a brand voice, reusable content, and data. Ask what you’ll be left with if one day you decide to stop working together.
Red Flags When Comparing Agencies
- They provide a quote without asking you any questions about your business.
- They promise guaranteed results or specific figures without explaining how they’ll be measured.
- They won’t let him meet the team that will be doing the work.
- His entire portfolio looks the same, regardless of the client.
- There is no defined results report from the start.
How We Work at Perspectiva-K
We think like a consulting firm and execute like an agency. Our D→E→E→R method begins with a diagnosis, defines the strategy, moves on to execution with our own team, and concludes with measurable results. Learn more about our advertising agency in Bogotá or read about the difference between a strategy consulting firm and an advertising agency.
Frequently Asked Questions
What should I ask an advertising agency before hiring it?
Start by asking for an assessment: what similar cases can they show you, who will be working on your account, how will they measure results, and which services do they provide using their own team?
How much does an advertising agency in Bogotá cost?
It depends on the scope, the channels, and the production. That’s why it’s best to first request an assessment and then a proposal with each item explained.
What is the difference between an advertising agency and a strategy and brand consulting firm?
The agency executes campaigns and content; the consulting firm defines what to communicate, to whom, and why. Perspectiva-K does both: it’s an advertising agency and a strategy and brand consulting firm in Bogotá.
Does Perspectiva-K offer a free brand assessment?
Yes. It’s a no-obligation session to discover how your brand can evolve in a competitive market, with a senior strategist guiding you through the process. You can schedule it via WhatsApp at +57 320 210 2169 or at perspectivak.com/contacto/.
If you’d like to apply these questions to your situation, schedule a free brand assessment: discover how your brand can evolve in a competitive market, with a senior strategist guiding you through the process.
